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‘BMW X6′ gets unveiled as the Official Car of Airtel Delhi Half Marathon along with Timex Timer as the Timing Partner

Mr. Dilip Jayram, CEO Procam International, Mr. VD Wadhwa, MD & CEO Timex Group India Ltd, Mr. Christian Saffer, Director-Marketing, BMW India & Punjabi singer, Rabbi Shergill (L to R ) at the unveiling of BMW as the official car and Timex Timer

New Delhi, September 21, 2012: The Airtel Delhi Half Marathon get Active Expo 2012 was inaugurated at the NSIC Ground by Mr. Rabbi Shergill (Punjabi Singer), Mr. Christian Saffer, Director-Marketing, BMW India, Mr. VD Wadhwa, MD & CEO Timex Group India Ltd, Mr. Yatish Meherishi, Regional Director of Radio Mirchi & Mr. Dilip Jayram, CEO Procam International, the promoters of the Airtel Delhi Half Marathon with the unveiling of BMW as the official car and Timex Timer as the timing partner.

BMW X6, which is the Lead Car for the Airtel Delhi Half Marathon 2012, was unveiled by Mr. Christian Saffer, Director – Marketing, BMW India at the NSIC Ground today. Alongside, Mr. VD Wadhwa, MD & CEO Timex Group India Ltd. unveiled the Timex timer.

Also present at the venue were Yatish Meherishi, Regional Director of Radio Mirchi & Dilip Jayram, CEO Procam International, the promoters of the Airtel Delhi Half Marathon.

The Get Active Expo is organised and marketed by Radio Mirchi Activations from September 21 to 23 and is a unique opportunity for health, fitness and wellbeing enthusiasts to come together under one roof. The Expo will be on between 11.00 am to 7.00 pm on all the three days and will also be the venue for all confirmed participants from Delhi and its surrounding areas to come and collect their running numbers along with the goodie bags. Outstation runners can collect their running numbers and goodie bags on September 29 between 11.00 am and 7.00 pm at the Jawaharlal Nehru Stadium.

Exciting times at the Expo: The grand finale of the Airtel Treadmillion Challenge will be conducted at the Expo on all 3 days. The zone which clocks the highest number of miles will be the winner. Airtel and Radio Mirchi will then help fulfill one of the demands of the winning zone, chosen/identified by the people of that zone. The winning zone will be announced on the final day (23rd September). The Airtel Marathon Rockers contest too will be conducted at the Expo at the following times: 6.15 pm on September 21; 3.45 p.m., 5 p.m., 6.15 p.m on September 22 and 5 p.m. onwards on September 23.

A limited number of running bibs will be sold at the Expo by Concern India Foundation at their stall, with the proceeds going towards charity. Bibs for the Half Marathon will be available for Rs 2000, and bibs for the Great Delhi Run at Rs 1500.

The Following partners will have interactive stalls at the Expo: Bharti Airtel; BMW Experience Zone; Timex India; Omron Healthcare; Max Healthcare; Radio Mirchi and Concern India Foundation. In addition to the above, there will also be stalls set up by Nike India and ASICS Japan.

Mr. Yatish Meherishi, Regional Director of Radio Mirchi said, “It gives us immense pleasure to partner with the Airtel Delhi Half Marathon, which aims to bring the whole city on a single platform. The energy and the enthusiasm generally exhibited by Bangaloreans at the event reflects the spirit of brand Radio Mirchi, which has become an integral part of the culture of the city. We urge all Bangaloreans to lend support for the cause and participate in this run. Our RJs and employees will also be seen taking part in the run”.

The Airtel Delhi Half Marathon is one of the three IAAF Gold Label distance running events, promoted by Procam International, where Timex is the Official Timing Partner, and BMW, the Official Car, the other two being the TCS World 10K Bangalore and the Standard Chartered Mumbai Marathon.

This year the Association was renewed with fresh zeal and commenting on the partnership, Mr. VD Wadhwa, CEO & MD of Timex Group India said, “It’s a matter of great pride for us to continue our association with Airtel Delhi Half Marathon 2012, one of the most celebrated and prominent marathon events in the country. We are excited to be the Official Timing Partner of the three gold label marathons in India and the ever-increasing participant response is overwhelming. The global recognition that this event is accredited to motivates us to continue our support. Timex has always been associated with sports both at the national and global level and we wish to take these initiatives to the next level.”

Timex as a leading time-wear brand understands that life is all about timing… Exactitude in time turns unreachable into reachable, the unavailable to available, the unattainable to attainable. Thus, at Timex, great combinations of precision and technology are offered in the form of peerless collections of sports and non-sports watches. These categories feature collections such as Intelligent Quartz, Chronographs & Timex Retrogrades, Automatics and Heart Rate Monitors.

Dr. Andreas Schaaf, President, BMW Group India said, “BMW, the Official Car of the Airtel Delhi Half Marathon 2012, is proud to make a contribution to this sporting event of dynamism and responsibility. For over 25 years, BMW has been involved in sports that reflect the brand’s philosophy and image. By perfectly combining sporty performance with the highly efficient use of energy, every BMW incorporates the great spirit of a marathon. Participating in the Airtel Delhi Half Marathon is an extension of BMW EfficientDynamics philosophy as a marathon runner has to ‘Run Efficient’ ensuring maximum endurance whilst maintaining speed and efficiency. BMW partners with major marathon events across the globe including Berlin, Frankfurt, Singapore and now India, to bring forth the EfficientDynamics philosophy. An ideal fit for values that BMW cherishes, the Airtel Delhi Half Marathon will be a perfect opportunity for the residents of Delhi, with a passion for sports and energy, to extend beyond existing boundaries and run efficient.”

The BMW is the official lead car of the Airtel Delhi Half Marathon 2012. The BMW X6 will be lead car for the ‘Elite Men Half Marathon’. The BMW X1 will be the lead car for the ‘Elite Women Half Marathon’ and the all-new BMW 3 Series will be the lead car for the ‘Great Delhi Run’.

ABOUT TIMEX GROUP:

Timex Group is the one of the world’s largest watch maker that designs, manufactures and markets innovative timepieces and jewelry globally. Timex was founded in 1854 and has a rich heritage of making the finest timepieces.

Timex Group has a portfolio of several brands spread across various segments from mid-premium to luxury segment with Brands like Timex, Marc Ecko, Nautica, Salvatore Ferragamo, Versace, Helix, TarunTahiliani and with selling channels in more than 100 countries. The Group has a design centre based out of Milan and a manufacturing base spread across various countries.

Over the years, TIMEX Group India Ltd. has grown to become one of the leading brands in the organized watch market. Brand TIMEX is well-known in India for its youth appeal, sporty, fashionable and technologically advanced product offering. TIMEX group also has set standards of high quality watch-making through excellent technology and innovative product development. TIMEX has been a pioneer in inventing several landmark technologies to its credit including the Indiglo®. TIMEX Group has also diversified and has plans of launching a host of international brands within the premium and luxury segments in the country.

ABOUT BMW INDIA:

Headquartered in Gurgaon (National Capital Region), BMW India is a 100% subsidiary of the BMW Group. Till date, BMW Group has invested 1.8 billion Indian Rupees. The wide range of BMW activities in India include the establishment of a production plant in Chennai, a parts warehouse in Mumbai and development of a dealer organisation across major metropolitan centres of the country. The BMW Plant Chennai produces the BMW 3 Series, the BMW 5 Series and the BMW X1 in petrol and diesel variants. The new BMW X3 is produced in diesel variants. The BMW Plant Chennai has the capacity to produce 11,000 units per year on a double shift basis. The total number of employees at BMW India is 650. More than 1200 additional jobs have been created in the dealer and service network. BMW India is the pioneer in bringing luxurious dealerships to India.BMW India has also set very high standards in service quality and customer care. Currently, BMW India has 25 outlets in the Indian market. By end of 2012, BMW India will aggressively expand its dealer network by increasing the number of outlets to 40 across major metropolitan centers and emerging markets in India.

BMW partners with major distance running events across the globe including Berlin, Frankfurt, Singapore and now India, to bring forth the Efficient Dynamics philosophy. BMW EfficientDynamics has paved the way for groundbreaking technologies aimed at the reduction of fuel consumption and emissions; while at the same time maximizing performance.

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